1.
Chaffey, Dave. Internet marketing: strategy, implementation and practice. 4th ed. Harlow: Financial Times/Prentice Hall; 2009.
2.
Chaffey, Dave, MyiLibrary. Internet marketing: strategy, implementation and practice [Internet]. 3rd ed. Harlow: FT Prentice Hall; 2006. Available from: http://library.kent.ac.uk/cgi-bin/resources.cgi?url=http://lib.myilibrary.com?id=60187
3.
Gay, Richard, Charlesworth, Alan, Esen, Rita. Online marketing: a customer-led approach. Oxford: Oxford University Press; 2007.
4.
Hardaker, Glenn, Graham, Gary. Wired marketing: energizing business for e-commerce. Chichester: Wiley; 2001.
5.
Schneider, Gary P., Perry, James T. Electronic commerce. Cambridge, Mass: Course Technology, Thomson learning; 2000.
6.
University of Indiana. Graduate School of Business. Business horizons. Bloomington,Indiana: Indiana University, Graduate School of Business;
7.
Journal of Information Technology.
8.
Advertising Research Foundation. Journal of advertising research. New York: Advertising Research Foundation;
9.
Harvard University. Graduate school of Business Administration. Harvard business review. Cambridge Mass: Graduate School of Business Administration;
10.
University of California, Berkeley. Graduate School of Business Administration. California management review. Berkeley, Ca: University of California Graduate School of Business Administration;
11.
Interactive Advertising Bureau.
12.
Internet Advertising Bureau UK.
13.
Interactive Media in Retail Group.
14.
Search Engine Watch.
15.
ClickZ.
16.
Internet Society.
17.
BBC News - Business.
18.
E-corner.
19.
US Census Bureau.
20.
CB602 on Twitter.
21.
Laffey, D. Paid search: the innovation that changed the web. 2007;
22.
Chaffey, Dave. Internet marketing: strategy, implementation and practice. 4th ed. Harlow: Financial Times/Prentice Hall; 2009.
23.
Google’s Nexus One.
24.
Amazon’s Warehouse Clip.
25.
Gay, R, Charlesworth, A and Etsen, R. Online Marketing: A Customer-Led Approach. 1st ed. Oxford University Press; 2007.
26.
Hardaker, Glenn, Graham, Gary. Wired marketing: energizing business for e-commerce. Chichester: Wiley; 2001.
27.
O’Reilly, T. What is Web 2.0 - Design patterns and business models for the next generation of software. 2005.
28.
Berners Lee, T. Views on Web 2.0.
29.
Chaffey, Dave et al. Internet marketing : strategy, implementation and practice. 4th ed. FT Prentice Hall; 2008.
30.
Enders et al. The long tail of social networking: revenue models of social networking sites. European management journal. Oxford: Blackwell;
31.
Hardaker, Glenn, Graham, Gary. Wired marketing: energizing business for e-commerce. Chichester: Wiley; 2001.
32.
Schneider, Gary P., Perry, James T. Electronic commerce. Cambridge, Mass: Course Technology, Thomson learning; 2000.
33.
Chaffey, Dave et al. Internet marketing : strategy, implementation and practice. 4th ed. FT Prentice Hall; 2008.
34.
Usability: USwitch perks up web personality.
35.
Web Demo - Retail RealTime.
36.
Web Demo - Actinic.
37.
Alexa - Traffic Data.
38.
Gay, Richard, Charlesworth, Alan, Esen, Rita. Online marketing: a customer-led approach. Oxford: Oxford University Press; 2007.
39.
Laffey, D. Paid search: the innovation that changed the web. 2007;
40.
IABUK - Showcase.
41.
Chaffey, Dave et al. Internet marketing : strategy, implementation and practice. 4th ed. FT Prentice Hall; 2008.
42.
Hardaker, Glenn, Graham, Gary. Wired marketing: energizing business for e-commerce. Chichester: Wiley; 2001.
43.
Gay, Richard, Charlesworth, Alan, Esen, Rita. Online marketing: a customer-led approach. Oxford: Oxford University Press; 2007.
44.
Brin, S and Page, L. The Anatomy of a Large-Scale Hypertextual Web Search Engine. 1998.
45.
Laffey, D. Paid search: the innovation that changed the web. 2007;
46.
Gay, R, Charlesworth, A and Etsen, R. Online Marketing: A Customer-Led Approach. 1st ed. Oxford University Press; 2007.
47.
Laffey, D and Gandy, A. Applying Stabell and Fjeldstad’s value configurations to e-commerce: a cross-case analysis of UK comparison websites. 2009;
48.
Rayport, J and Sviokla, J. Exploiting the virtual value chain. The McKinsey quarterly. New York: McKinsey & Company; 1996;1.
49.
Pan, SL and Lee, JN. Using e-CRM for a unified view of the customer. 2003;
50.
Chaffey, Dave. Internet marketing: strategy, implementation and practice. 4th ed. Harlow: Financial Times/Prentice Hall; 2009.
51.
Hardaker, Glenn, Graham, Gary. Wired marketing: energizing business for e-commerce. Chichester: Wiley; 2001.
52.
Gay, R, Charlesworth, A and Etsen, R. Online Marketing: A Customer-Led Approach. 1st ed. Oxford University Press; 2007.
53.
Chaffey, Dave. Internet marketing: strategy, implementation and practice. 4th ed. Harlow: Financial Times/Prentice Hall; 2009.
54.
Chaffey, Dave. Internet marketing: strategy, implementation and practice. 4th ed. Harlow: Financial Times/Prentice Hall; 2009.
55.
Hardaker, Glenn, Graham, Gary. Wired marketing: energizing business for e-commerce. Chichester: Wiley; 2001.
56.
Gay, Richard, Charlesworth, Alan, Esen, Rita. Online marketing: a customer-led approach. Oxford: Oxford University Press; 2007.
57.
Sinha, I. Cost transparency: the net’s real threat to prices and brands. Harvard business review. Cambridge Mass: Graduate School of Business Administration; 2000;
58.
Threats to the Brand.
59.
Nardi, BA, Schiano, DJ, Gumbrecht, M and Swartz, L. Why we blog. 2004;
60.
Schneider, Gary P., Perry, James T. Electronic commerce. Cambridge, Mass: Course Technology, Thomson learning; 2000.