[1]
Chaffey, Dave, Internet marketing: strategy, implementation and practice, 4th ed. Harlow: Financial Times/Prentice Hall, 2009.
[2]
Chaffey, Dave and MyiLibrary, Internet marketing: strategy, implementation and practice, 3rd ed. Harlow: FT Prentice Hall, 2006 [Online]. Available: http://library.kent.ac.uk/cgi-bin/resources.cgi?url=http://lib.myilibrary.com?id=60187
[3]
Gay, Richard, Charlesworth, Alan, and Esen, Rita, Online marketing: a customer-led approach. Oxford: Oxford University Press, 2007.
[4]
Hardaker, Glenn and Graham, Gary, Wired marketing: energizing business for e-commerce. Chichester: Wiley, 2001.
[5]
Schneider, Gary P. and Perry, James T., Electronic commerce. Cambridge, Mass: Course Technology, Thomson learning, 2000.
[6]
University of Indiana. Graduate School of Business, ‘Business horizons’.
[7]
‘Journal of Information Technology’.
[8]
Advertising Research Foundation, ‘Journal of advertising research’.
[9]
Harvard University. Graduate school of Business Administration, ‘Harvard business review’.
[10]
University of California, Berkeley. Graduate School of Business Administration, ‘California management review’.
[11]
‘Interactive Advertising Bureau’. .
[12]
‘Internet Advertising Bureau UK’. .
[13]
‘Interactive Media in Retail Group’. .
[14]
‘Search Engine Watch’. .
[15]
‘ClickZ’. .
[16]
‘Internet Society’. .
[17]
‘BBC News - Business’. .
[18]
‘E-corner’. .
[19]
‘US Census Bureau’. .
[20]
‘CB602 on Twitter’. .
[21]
Laffey and D, ‘Paid search: the innovation that changed the web’, 2007.
[22]
Chaffey, Dave, Internet marketing: strategy, implementation and practice, 4th ed. Harlow: Financial Times/Prentice Hall, 2009.
[23]
‘Google’s Nexus One’. .
[24]
‘Amazon’s Warehouse Clip’. .
[25]
Gay, R, Charlesworth, A and Etsen, and R, ‘Online Marketing: A Customer-Led Approach’. Oxford University Press, 2007.
[26]
Hardaker, Glenn and Graham, Gary, Wired marketing: energizing business for e-commerce. Chichester: Wiley, 2001.
[27]
O’Reilly and T, ‘What is Web 2.0 - Design patterns and business models for the next generation of software’, 2005. .
[28]
Berners Lee and T, ‘Views on Web 2.0’. .
[29]
Chaffey and Dave et al, ‘Internet marketing : strategy, implementation and practice’. FT Prentice Hall, 2008.
[30]
Enders et al, ‘The long tail of social networking: revenue models of social networking sites’, in European management journal, vol. 26, Oxford: Blackwell.
[31]
Hardaker, Glenn and Graham, Gary, Wired marketing: energizing business for e-commerce. Chichester: Wiley, 2001.
[32]
Schneider, Gary P. and Perry, James T., Electronic commerce. Cambridge, Mass: Course Technology, Thomson learning, 2000.
[33]
Chaffey and Dave et al, ‘Internet marketing : strategy, implementation and practice’. FT Prentice Hall, 2008.
[34]
‘Usability: USwitch perks up web personality’. .
[35]
‘Web Demo - Retail RealTime’. .
[36]
‘Web Demo - Actinic’. .
[37]
‘Alexa - Traffic Data’. .
[38]
Gay, Richard, Charlesworth, Alan, and Esen, Rita, Online marketing: a customer-led approach. Oxford: Oxford University Press, 2007.
[39]
Laffey and D, ‘Paid search: the innovation that changed the web’, 2007.
[40]
‘IABUK - Showcase’. .
[41]
Chaffey and Dave et al, ‘Internet marketing : strategy, implementation and practice’. FT Prentice Hall, 2008.
[42]
Hardaker, Glenn and Graham, Gary, Wired marketing: energizing business for e-commerce. Chichester: Wiley, 2001.
[43]
Gay, Richard, Charlesworth, Alan, and Esen, Rita, Online marketing: a customer-led approach. Oxford: Oxford University Press, 2007.
[44]
Brin, S and Page, and L, ‘The Anatomy of a Large-Scale Hypertextual Web Search Engine’, 1998. .
[45]
Laffey and D, ‘Paid search: the innovation that changed the web’, 2007.
[46]
Gay, R, Charlesworth, A and Etsen, and R, ‘Online Marketing: A Customer-Led Approach’. Oxford University Press, 2007.
[47]
Laffey, D and Gandy, and A, ‘Applying Stabell and Fjeldstad’s value configurations to e-commerce: a cross-case analysis of UK comparison websites’, 2009.
[48]
Rayport, J and Sviokla, and J, ‘Exploiting the virtual value chain’, The McKinsey quarterly, vol. 1, 1996.
[49]
Pan, SL and Lee, and JN, ‘Using e-CRM for a unified view of the customer’, 2003.
[50]
Chaffey, Dave, Internet marketing: strategy, implementation and practice, 4th ed. Harlow: Financial Times/Prentice Hall, 2009.
[51]
Hardaker, Glenn and Graham, Gary, Wired marketing: energizing business for e-commerce. Chichester: Wiley, 2001.
[52]
Gay, R, Charlesworth, A and Etsen, and R, ‘Online Marketing: A Customer-Led Approach’. Oxford University Press, 2007.
[53]
Chaffey, Dave, Internet marketing: strategy, implementation and practice, 4th ed. Harlow: Financial Times/Prentice Hall, 2009.
[54]
Chaffey, Dave, Internet marketing: strategy, implementation and practice, 4th ed. Harlow: Financial Times/Prentice Hall, 2009.
[55]
Hardaker, Glenn and Graham, Gary, Wired marketing: energizing business for e-commerce. Chichester: Wiley, 2001.
[56]
Gay, Richard, Charlesworth, Alan, and Esen, Rita, Online marketing: a customer-led approach. Oxford: Oxford University Press, 2007.
[57]
Sinha and I, ‘Cost transparency: the net’s real threat to prices and brands’, Harvard business review, 2000.
[58]
‘Threats to the Brand’. .
[59]
Nardi et al., ‘Why we blog’, 2004.
[60]
Schneider, Gary P. and Perry, James T., Electronic commerce. Cambridge, Mass: Course Technology, Thomson learning, 2000.