Bibliography for E-Marketing | University of Kent

@article{Advertising Research Foundation, address={New York}, title={Journal of advertising research}, publisher={Advertising Research Foundation}, author={Advertising Research Foundation} }

@misc{Berners Lee_T, title={Views on Web 2.0}, author={Berners Lee and T} }

@misc{Brin_S and Page_L_1998, title={The Anatomy of a Large-Scale Hypertextual Web Search Engine}, author={Brin and S and Page and L}, year={1998} }

@misc{Chaffey_Dave et al_2008a, edition={4}, title={Internet marketing : strategy, implementation and practice}, publisher={FT Prentice Hall}, author={Chaffey and Dave et al}, year={2008} }

@misc{Chaffey_Dave et al_2008b, edition={4}, title={Internet marketing : strategy, implementation and practice}, publisher={FT Prentice Hall}, author={Chaffey and Dave et al}, year={2008} }

@misc{Chaffey_Dave et al_2008c, edition={4}, title={Internet marketing : strategy, implementation and practice}, publisher={FT Prentice Hall}, author={Chaffey and Dave et al}, year={2008} }

@book{Chaffey, Dave_2009a, address={Harlow}, edition={4th ed}, title={Internet marketing: strategy, implementation and practice}, publisher={Financial Times/Prentice Hall}, author={Chaffey, Dave}, year={2009} }

@book{Chaffey, Dave_2009b, address={Harlow}, edition={4th ed}, title={Internet marketing: strategy, implementation and practice}, publisher={Financial Times/Prentice Hall}, author={Chaffey, Dave}, year={2009} }

@book{Chaffey, Dave_2009c, address={Harlow}, edition={4th ed}, title={Internet marketing: strategy, implementation and practice}, publisher={Financial Times/Prentice Hall}, author={Chaffey, Dave}, year={2009} }

@book{Chaffey, Dave_2009d, address={Harlow}, edition={4th ed}, title={Internet marketing: strategy, implementation and practice}, publisher={Financial Times/Prentice Hall}, author={Chaffey, Dave}, year={2009} }

@book{Chaffey, Dave_2009e, address={Harlow}, edition={4th ed}, title={Internet marketing: strategy, implementation and practice}, publisher={Financial Times/Prentice Hall}, author={Chaffey, Dave}, year={2009} }

@book{Chaffey, Dave_MyiLibrary_2006, address={Harlow}, edition={3rd ed}, title={Internet marketing: strategy, implementation and practice}, url={http://library.kent.ac.uk/cgi-bin/resources.cgi?url=http://lib.myilibrary.com?id=60187}, publisher={FT Prentice Hall}, author={Chaffey, Dave and MyiLibrary}, year={2006} }

@inbook{Enders et al, address={Oxford}, title={The long tail of social networking: revenue models of social networking sites}, volume={26}, booktitle={European management journal}, publisher={Blackwell}, author={Enders et al} }

@misc{Gay_R_Charlesworth_A and Etsen_R_2007a, edition={1}, title={Online Marketing: A Customer-Led Approach}, publisher={Oxford University Press}, author={Gay and R and Charlesworth and A and Etsen and R}, year={2007} }

@misc{Gay_R_Charlesworth_A and Etsen_R_2007b, edition={1}, title={Online Marketing: A Customer-Led Approach}, publisher={Oxford University Press}, author={Gay and R and Charlesworth and A and Etsen and R}, year={2007} }

@misc{Gay_R_Charlesworth_A and Etsen_R_2007c, edition={1}, title={Online Marketing: A Customer-Led Approach}, publisher={Oxford University Press}, author={Gay and R and Charlesworth and A and Etsen and R}, year={2007} }

@book{Gay, Richard_Charlesworth, Alan_Esen, Rita_2007a, address={Oxford}, title={Online marketing: a customer-led approach}, publisher={Oxford University Press}, author={Gay, Richard and Charlesworth, Alan and Esen, Rita}, year={2007} }

@book{Gay, Richard_Charlesworth, Alan_Esen, Rita_2007b, address={Oxford}, title={Online marketing: a customer-led approach}, publisher={Oxford University Press}, author={Gay, Richard and Charlesworth, Alan and Esen, Rita}, year={2007} }

@book{Gay, Richard_Charlesworth, Alan_Esen, Rita_2007c, address={Oxford}, title={Online marketing: a customer-led approach}, publisher={Oxford University Press}, author={Gay, Richard and Charlesworth, Alan and Esen, Rita}, year={2007} }

@book{Gay, Richard_Charlesworth, Alan_Esen, Rita_2007d, address={Oxford}, title={Online marketing: a customer-led approach}, publisher={Oxford University Press}, author={Gay, Richard and Charlesworth, Alan and Esen, Rita}, year={2007} }

@book{Hardaker, Glenn_Graham, Gary_2001a, address={Chichester}, title={Wired marketing: energizing business for e-commerce}, publisher={Wiley}, author={Hardaker, Glenn and Graham, Gary}, year={2001} }

@book{Hardaker, Glenn_Graham, Gary_2001b, address={Chichester}, title={Wired marketing: energizing business for e-commerce}, publisher={Wiley}, author={Hardaker, Glenn and Graham, Gary}, year={2001} }

@book{Hardaker, Glenn_Graham, Gary_2001c, address={Chichester}, title={Wired marketing: energizing business for e-commerce}, publisher={Wiley}, author={Hardaker, Glenn and Graham, Gary}, year={2001} }

@book{Hardaker, Glenn_Graham, Gary_2001d, address={Chichester}, title={Wired marketing: energizing business for e-commerce}, publisher={Wiley}, author={Hardaker, Glenn and Graham, Gary}, year={2001} }

@book{Hardaker, Glenn_Graham, Gary_2001e, address={Chichester}, title={Wired marketing: energizing business for e-commerce}, publisher={Wiley}, author={Hardaker, Glenn and Graham, Gary}, year={2001} }

@book{Hardaker, Glenn_Graham, Gary_2001f, address={Chichester}, title={Wired marketing: energizing business for e-commerce}, publisher={Wiley}, author={Hardaker, Glenn and Graham, Gary}, year={2001} }

@article{Harvard University. Graduate school of Business Administration, address={Cambridge Mass}, title={Harvard business review}, publisher={Graduate School of Business Administration}, author={Harvard University. Graduate school of Business Administration} }

@article{Laffey_D_2007a, title={Paid search: the innovation that changed the web}, author={Laffey and D}, year={2007} }

@article{Laffey_D_2007b, title={Paid search: the innovation that changed the web}, author={Laffey and D}, year={2007} }

@article{Laffey_D_2007c, title={Paid search: the innovation that changed the web}, author={Laffey and D}, year={2007} }

@article{Laffey_D and Gandy_A_2009, title={Applying Stabell and Fjeldstad’s value configurations to e-commerce: a cross-case analysis of UK comparison websites}, author={Laffey and D and Gandy and A}, year={2009} }

@article{Nardi_BA_Schiano_DJ_Gumbrecht_M and Swartz_L_2004, title={Why we blog}, author={Nardi and BA and Schiano and DJ and Gumbrecht and M and Swartz and L}, year={2004} }

@misc{O’Reilly_T_2005, title={What is Web 2.0 - Design patterns and business models for the next generation of software}, author={O’Reilly and T}, year={2005} }

@article{Pan_SL and Lee_JN_2003, title={Using e-CRM for a unified view of the customer}, author={Pan and SL and Lee and JN}, year={2003} }

@article{Rayport_J and Sviokla_J_1996, address={New York}, title={Exploiting the virtual value chain}, volume={1}, journal={The McKinsey quarterly}, publisher={McKinsey & Company}, author={Rayport and J and Sviokla and J}, year={1996} }

@book{Schneider, Gary P._Perry, James T._2000a, address={Cambridge, Mass}, title={Electronic commerce}, publisher={Course Technology, Thomson learning}, author={Schneider, Gary P. and Perry, James T.}, year={2000} }

@book{Schneider, Gary P._Perry, James T._2000b, address={Cambridge, Mass}, title={Electronic commerce}, publisher={Course Technology, Thomson learning}, author={Schneider, Gary P. and Perry, James T.}, year={2000} }

@book{Schneider, Gary P._Perry, James T._2000c, address={Cambridge, Mass}, title={Electronic commerce}, publisher={Course Technology, Thomson learning}, author={Schneider, Gary P. and Perry, James T.}, year={2000} }

@article{Sinha_I_2000, address={Cambridge Mass}, title={Cost transparency: the net’s real threat to prices and brands}, journal={Harvard business review}, publisher={Graduate School of Business Administration}, author={Sinha and I}, year={2000} }

@article{University of California, Berkeley. Graduate School of Business Administration, address={Berkeley, Ca}, title={California management review}, publisher={University of California Graduate School of Business Administration}, author={University of California, Berkeley. Graduate School of Business Administration} }

@article{University of Indiana. Graduate School of Business, address={Bloomington,Indiana}, title={Business horizons}, publisher={Indiana University, Graduate School of Business}, author={University of Indiana. Graduate School of Business} }

@article{Journal of Information Technology }

@misc{Interactive Advertising Bureau }

@misc{Internet Advertising Bureau UK }

@misc{Interactive Media in Retail Group }

@misc{Search Engine Watch }

@misc{ClickZ }

@misc{Internet Society }

@misc{BBC News - Business }

@misc{E-corner }

@misc{US Census Bureau }

@misc{CB602 on Twitter }

@misc{Google’s Nexus One }

@misc{Amazon’s Warehouse Clip }

@misc{Usability: USwitch perks up web personality }

@misc{Web Demo - Retail RealTime }

@misc{Web Demo - Actinic }

@misc{Alexa - Traffic Data }

@misc{IABUK - Showcase }

@misc{Threats to the Brand }

Bibliography for E-Marketing BETA