Browse Hierarchy BUSN9520: Integrated Marketing Communications
The module will include the following topics:
The communications process;
Strategy and planning;
Image and brand management;
Advertising;
Media planning;
Direct marketing;
Electronic media;
Public relations;
Exhibitions, trade shows and spon... more. Canterbury, week 13-25
Lists linked to Integrated Marketing Communications
| Title Sort by title | Time Period | Last updated Sort by last updated |
|---|---|---|
| Integrated Marketing Communications | 2023-2024 Ended 31/08/2024 | 12/01/2024 17:57:36 |
| Integrated Marketing Communications | 2024-2025 | 22/05/2024 11:06:19 |