Browse Hierarchy BUSN9520: Integrated Marketing Communications
The module will include the following topics:
The communications process;
Strategy and planning;
Image and brand management;
Advertising;
Media planning;
Direct marketing;
Electronic media;
Public relations;
Exhibitions, trade shows and spon... more. Canterbury, week 13-25
Lists linked to Integrated Marketing Communications
| Title Sort by title | Time Period | Last updated Sort by last updated |
|---|---|---|
| Integrated Marketing Communications | 2020-2021 Ended 31/08/2021 | 26/05/2020 18:40:26 |
| Integrated Marketing Communications | 2021-2022 Ended 31/08/2022 | 25/05/2021 17:59:40 |
| Integrated Marketing Communications | 2022-2023 | 17/05/2022 11:04:56 |
| Integrated Marketing Communications | 2019-2020 Ended 31/08/2020 | 13/05/2019 09:05:19 |
| Integrated Marketing Communications | 2018-2019 Ended 31/08/2019 | 27/07/2018 09:24:41 |
| Integrated Marketing Communications | 2016-2017 Ended 31/08/2017 | 19/07/2016 09:00:07 |
| Integrated Marketing Communications | 2017-2018 Ended 31/08/2018 | 22/05/2017 09:04:55 |
| Integrated Marketing Communications | 2015-2016 Ended 31/08/2016 | 05/05/2015 17:14:06 |