Browse Hierarchy BUSN9330: Marketing

This module will establish an understanding of marketing, its role in business and the environment in which it operates. It will illustrate the principles of marketing strategy, including segmentation, targeting, positioning and the components of the... more. Canterbury, week 1-13; This module will establish an understanding of marketing, its role in business and the environment in which it operates. It will illustrate the principles of marketing strategy, including segmentation, targeting, positioning and the components of the... more. Canterbury, week 9-21