Browse Hierarchy BUSN9029: Consumer and Organisational Buying Behaviour

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This module offers a highly practical approach to dealing with Buying Behaviour. It covers crucial elements of social psychology and applied economics in order to provide the essential theoretical platform for understanding this hugely interesting fi... more. Canterbury, week 1-13; This module offers a highly practical approach to dealing with Buying Behaviour. It covers crucial elements of social psychology and applied economics in order to provide the essential theoretical platform for understanding this hugely interesting fi... more. Canterbury, week 9-21

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