This module will demonstrate the importance of marketing in competitive and dynamic environments. The centrality of the consumer provides the focus for the module, with the needs of the firm shown in balance with consumers' needs and wants. The mech... more. Canterbury, week 13-25

Lists linked to Introduction to Marketing

Title Time Period Last updated
Introduction to Marketing 2015-2016 Ended 31/08/2016 05/05/2015 17:24:07
Introduction to Marketing 2011-2012 Ended 31/08/2012 14/09/2011 19:12:48